The "Binge Responsibly" campaign was developed for LG to highlight their OLED TV's revolutionary Eye Comfort Display technology. The project, in collaboration with HS Ad agency, aimed to showcase how LG's OLED TVs not only protect viewers' eyes but also enhance the overall TV binge-watching experience. The campaign focused on distinguishing LG's technology in the competitive OLED TV market, emphasizing its reduced eye strain and blue light impact.
My role encompassed editing, compositing 2D and 3D elements, and final color grading. I was responsible for integrating various visual elements to create a cohesive and engaging narrative that aligns with the "Binge Responsibly" theme. My work in compositing and color grading was crucial in bringing out the visual appeal of LG's OLED TVs, highlighting the comfort and magic they bring to the viewer's experience. This campaign played a significant part in LG's achievement of a 62% market share in 2022, standing out in social media and YouTube ads as a testament to the effectiveness of our creative approach.